Brand Identity for Chicco.

I have always been obsessed with coffee, and Italian coffee in particular has a special place in my heart. Inspired by this passion, I created a brand called Chicco, which translates to “bean” in Italian. The brand features a whimsical character—a little coffee bean man—that adds a playful and approachable touch to the identity. I wanted Chicco to feel charming and memorable, reflecting both the warmth of coffee culture and the joy that comes from savoring a perfect cup.

Travel has always been a source of inspiration for me, and this project was no exception. After a recent trip to Italy to visit my ancestral roots, I was captivated by the Northern Italian countryside—the rolling hills, sunlit vineyards, and rustic charm—and I aimed to capture that atmosphere in the brand’s aesthetic. From the color palette to the illustrations, every element of Chicco was designed to evoke that sense of place and heritage, creating a cohesive identity that feels both personal and inviting.