I've crafted an example of a brand kit inspired by the concept of a canned spritz beverage. I found the process enjoyable and decided to infuse a sense of fun and vibrancy, specifically targeting a youthful audience with an inclination towards cocktails. My preferred design tool for this project was Procreate, as it adds an extra layer of enjoyment to the creative process!
I've created a brand kit for a fictional brand, aiming for a vibrant and playful aesthetic. The concept revolves around employing lively colors and unconventional fonts, targeting individuals in their early twenties who appreciate the appeal of a canned cocktail experience.
I believe these logos would make a stylish addition to various merchandise.
Expanding into clothing, posters, hats, and other products could serve as an excellent avenue for the
brand to connect with a broader audience and extend its reach.
I've also put together some quick mockups to visualize how the branding
might appear on the actual can. While my mockup skills are a continual work in progress, I acknowledge
that adjustments could be made with more time and precision.
Introducing my latest venture in brand identity design: Chicco Caffè, a conceptual café and coffee brand. As I pondered over ideas for a creative brand identity, inspiration struck with Chicco, derived from "chicco di caffè," Italian for coffee bean. My vision was to craft a minimalistic brand identity while highlighting my proficiency in designing bespoke typography.
The spark for this concept ignited during my recent journey to Italy, where I was
captivated by the vibrant hues and exquisite coffee flavors. Drawing from that inspiration,
I started by creating the logo with my personalized typography using Procreate!
Here's the brand kit I crafted for Chicco Caffè. My vision was to infuse the enchanting green tones of the Italian countryside with warm browns and neutral hues, reminiscent of the rich colors of coffee.
Here's my rendition of a mockup showcasing how a tote bag or coffee cup from Chicco might
appear in real life, aiming to encapsulate the essence of the brand.
Design holds a profound place in my heart, and I'm thrilled to unveil my expertise by crafting prototypes of potential projects that I aspire to undertake in the future! Though, this projects page is a work in progress. More coming soon!!