Social Strategy for SWAU.

Since 2024, I have been managing all digital media and advertising for SWAU, a premier autograph and memorabilia company, handling the full scope of creative direction independently. My role spans attending conventions to capture photo and video content, assisting with private signings, and overseeing the company’s entire digital presence—including social media management, email newsletters, and the design of all digital assets.

I’ve included some of my favorite designs for social media and paid advertisements, showcasing the breadth of work I create. While I am the designated designer, my responsibilities extend beyond design: I also develop creative concepts, strategy, and copywriting, making the process entirely end-to-end. This role requires balancing multiple disciplines while maintaining a cohesive and compelling brand identity.

A key part of my approach is deeply understanding the brand I’m working with to ensure every piece of content aligns with its voice and visual style. Through my work, I have completely transformed SWAU’s social media and email presence, elevating the brand while remaining true to its established guidelines.